Expertise

Know your clients, competitors, and audience before starting anything else.

Product Marketing is a truly unique role at the intersection of product, marketing, and sales teams. It encompasses various individual projects, and we support them all. Read more below.

Positioning

Defining your key features, benefits, and unique selling points.

Go-To-Market

The complete plan to drive product demand, adoption, and expansion.

Personas

A breakdown of your target buyers, including their pain points and needs.

Pricing

Slice and dice your offering to stay as flexible as possible for your prospects.

Sales Collateral

Guide prospects through the funnel with well-designed information assets.

Website Structure

Content, Social & Events

Your new offering needs a well-thought user journey.

Ensure a clear and consistent message across all channels.

PM Hiring

Strategic advice to make your new PM function a long-term success.

OKRs

Define what success looks like to make informed decisions along the way.

Product Roadmap

Show your organization and prospects that you are forward-thinking.

Messaging

A clear and concise description of the unique value of your offering.

Services

We offer flexible solutions to address both your short-term and long-term goals.

Time and cost-effective project support tailored to your specific product marketing needs, covering one or multiple services listed above.

Partner Agency

A fixed-term contract designed to thoroughly understand your business and guide you through comprehensive GTM planning from conception to completion.

Team Member

Ongoing support to help you hire the right PM talent, define the role within your business, and bridge gaps between Product, Sales, CS, and Marketing teams.

PM Consultant

Who We Help

SaaS

News Publishing

Sports

Law

Fashion

Gaming & Entertainment

We have assisted B2B brands across the US, Australia, and Europe in the following industries:

The Process

Three simple steps to working together.

Establish scope and pricing

We'll identify the specific support you need and clarify the time and budget required.

Implementation

We'll gather the initial information we need from your team and begin working on the first drafts.

Chat with our team

It's all about you! We're eager to learn as much as possible about your current team, services, and challenges.

Frequently Asked Questions

Which Service option is right for us?

• Depends on the size of your project. Most clients choose our
  Partner Agency service for efficient positioning revamps or launches;

• our Team Member service for comprehensive support over a few months;

• and the PM Consultant option when introducing a new internal Product Marketing role.

How long will the whole process take?

The duration depends on your goals and internal working style, e.g., the number of stakeholders involved. We aim to complete each of the individual projects listed above within 2-4 weeks. When multiple projects are involved, the overall timeline may remain similar, as they are often closely interconnected.

What tools are you using?

We have experience with a wide range of collaboration tools. We typically communicate via email or Slack and manage projects using Figma or Monday.com. However, we are flexible and can accommodate other communication tools and use Word, PP, Excel, or any other software that you are comfortable with.

What is your pricing model?

• Partner Agency: Pricing depends on the number of projects and time involved. Payment is 50% upfront and 50% upon completion.

• Team Member: Pricing is based on contracted hours and time zone. Payment is made weekly.

• PM Consultant: Pricing is based on an hourly rate, with payment due after each meeting.

Let's Talk Product Marketing!

Please briefly tell us who you are and what you're looking for, and we will reach out to schedule an initial call.